A trusted advisor — not a broker.
Keith Liscio founded Excelsior Franchise Center to bring private-advisory rigor to a category that desperately needed it: helping families choose the right business to own.
Built inside corporate America. Born from a family business.
Keith grew up inside a family-owned business — watching how ownership shapes a household, a generation, and a town. After Wharton, he spent more than a decade inside Procter & Gamble, Kraft, and Nabisco, learning how the best consumer brands actually scale.
For the last twenty years he has worked as an executive recruiter and advisor, sitting across the table from thousands of high-performing professionals. The pattern was unmistakable: the ones building real wealth weren't climbing higher — they were stepping sideways into ownership.
Excelsior Franchise Center is the result. A confidential advisory firm built to do one thing exceptionally well: match the right family with the right business to own.
Four chapters. One discipline: operating excellence.
- WhartonMBA, The Wharton School
Graduate training in finance, strategy, and operations from one of the world's top business schools.
- P&G · Kraft · NabiscoFortune 100 Leadership
Brand, marketing, and operating roles across three of America's most respected consumer franchises.
- 20+ YearsExecutive Recruiting
Two decades placing leaders into high-stakes operating and ownership roles across the country.
- TodayFranchise Advisor
Confidentially advising families and professionals through Excelsior Franchise Center.
The trusted-advisor approach.
Independent, not aligned
We are paid by the franchise systems, never by you. But we represent only the brands we'd recommend to family.
Fit before financials
The best unit economics in the world are useless if the lifestyle doesn't fit. Fit comes first.
Family is the operating system
Most great franchise stories are family stories. We design for that from the first call.
Capital protection
A great advisor's first job is helping you not buy the wrong business.